“Unfortunately I don’t think we’d have anything to add as we have no idea how cryptocurrency works (even after having it explained to us repeatedly), don’t own it, and don’t follow its market,” he said. David did not have a comment on the market collapse. Jeff Schaffer, the director of that Super Bowl spot, said in an email that he and Mr. The ad winkingly urged viewers: “Don’t be like Larry.” In FTX’s Super Bowl commercial, the comedian Larry David denigrated important inventions such as the wheel and the light bulb before rejecting crypto. A representative for Naomi Osaka, the tennis star who became an ambassador for the crypto exchange FTX this year, wrote in an email that “she sadly is overseas and not available.” Rodgers’s profiles on Twitter still feature laser eyes, a popular symbol of Bitcoin bullishness). Neither did several other famous crypto pushers, such as Mila Kunis, Aaron Rodgers and Tom Brady (although Mr. Paris Hilton, who has nearly 17 million followers on Twitter who watch her coo over her lap dogs Crypto and Ether, didn’t respond to a request for comment. The Super Bowl was nicknamed the “Crypto Bowl” this year because so many ads - which cost as much as $7 million for 30 seconds - featured the industry, several of them starring boldface names. On social media, during interviews and even in music videos, they portrayed virtual currency as a world with its own hip culture and philosophy - one that was more inclusive than traditional finance and that involved the chance to make loads of money. Buyers beware.Įnthusiasm for crypto from Hollywood celebrities and top athletes reached a fever pitch over the past year. What the ad doesn’t say: The crypto market is in the middle of a meltdown. “We keep going, until our path is the one they wish they’d taken.” Self says in the ad, which made its debut on May 6. “Even when our path didn’t make sense to everyone else, we kept going,” Mr. In the latest commercial from the virtual currency exchange, titled “Bravery Is a Process,” the star basketball player Joel Embiid walks through Philadelphia while Bill Self, his former college coach, lends the narration.
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